210 Confección
Packaging | Integrated Campaign | Brand Identity | Online Retail
Project Description
Cannabidiol (CBD) is made from the non-psychoactive part of cannabis without the “high” feeling of THC. Some people use CBD as an “all-natural” remedy for common ailments such as anxiety, depression, insomnia, nausea, inflammation, pain, seizures and more. “Edibles” are the most popular form of consumption taken due to flavor and convenience. However, the CBD market, in San Antonio Texas, is largely neglected and afflicted by the lack of access to new products and retail outlets. I plan to use design to create opportunities for new products and increase access to CBD edibles in Texas.
Design Goal
This project aims to educate shoppers about CBD products available in their area through thoughtful graphic design, while also considering accessibility. By leveraging design, I intend to create opportunities for introducing new CBD products, particularly edibles, and improving their availability in Texas. Additionally, my goal is to engage the target demographic with innovative flavors, enhanced educational resources, and captivating branding that promotes greater access and awareness.
Deliverables
Packaging
-Bars (CBD Isolate)
-Truffles (Full-spectrum CBD)
-Hot Cocoa (Broad-spectrum CBD)
Social Media Campaign
Business System
Website/App Design
Packaging: Bars
Packaging: Truffles
Packaging: Hot Cocoa
Website/App
Social Media
Business System
Awards
