Project Description
To choose a defuct or dying brand and rebrand it to become more impactful than what the original brand was trying to be. Mary Kay was known for helping women create their own business, but became an infamous Multi-level Marketing business which ended up causing potential job-owners to lose money.

Design Goal
The Mary Kay rebrand contains a new logo, color pallet, patterns, and deliverables to empower current and potential business owners. The logo mark and pattern is a mix between a crown and a flower, symbolizing the growth and empowerment one will have when using the new Mary Kay business model. Colors are warm and uplifting to show the bright future business owners through classes, events, materials, and resources to prosper.