Project Description
A branding project based on the generic website “gardening.com.” Taking the website name, a new brand was created based on the climate in Texas. 

Design Goal
Due to the humid nature of the Texas climate, “gardening.com” became “Rockery Zen” with a focus on rock gardens. The demographic are millennials who desire to cultivate a low-maintenance mind garden from an easily accessible app and website. The geometric brand design depicts the rock motif while keeping it modern in a minimalistic way.