Project Description
Alcohol is one of the top industries in the United States with millions of dollars invested in advertising campaigns to establish a brand. However, with an abundance of alcohol products, there’s little to no information beyond the label. This lack of information obscures irresponsible production and consumption practices. This project aims to solve this problem with design using sustainable elements.

Design Goal
Design is used to create a more responsible liquor packaging for whiskey called “Bookkeeper’s Cask” which affects the alcohol industry in a positive way. All the facts, from ingredients, calories, to the source are listed on the bottle. Bookkeeper’s Cask is created to be sustainable and responsible; something not typically seen in retail. The packaging system extends into an integrated campaign which includes a website, poster series, and a unique gift set.